✕

Press ENTER to search or ESC to close

Back

Smart Tourism Platform

Launched

2026

Transforming a territory into a smart tourism destination.

Launched

2026

Intending to transform territories into smarter, more sustainable and more competitive destinations, Ubiwhere has designed a Smart Tourism Platform that enables tourism activity to be monitored, forecast and optimised in real time.

This solution was designed to support public decision-makers, destination managers and tourism sector stakeholders in making strategic and operational decisions based on reliable, up-to-date and actionable data. By providing an integrated view of tourism performance across one or several territories, the platform contributes to more efficient management of flows, resources and the visitor experience.

The Smart Tourism Platform integrates data from multiple sources, such as mobility, telecommunications, bookings, payments and digital behaviour, enabling a comprehensive and dynamic understanding of tourism activity. Through analytical dashboards, predictive models, interoperability mechanisms and advanced analytics capabilities, the solution transforms scattered data into useful knowledge for destination management.

?

Transforming the territory into an intelligent destination through real-time monitoring, forecasting of tourism demand and optimisation of data-driven strategic decisions.

Ubiwhere

In addition to the analytical layer, the solution addresses today’s key tourism challenges, such as managing tourism pressure, anticipating flows, improving the visitor experience and assessing the impact of promotional campaigns. The platform enables the identification of movement patterns, occupancy levels, demand trends, digital behaviour and visitor sentiment, supporting more informed, agile and results-oriented action

The technology was designed to be modular, scalable and interoperable, compatible with international standards such as NGSI-LD and Smart Data Models. Through APIs, connectors and integration mechanisms with different systems and data sources, the platform adapts to the specific needs of each Municipality, regional tourism authority, destination or sector organisation.

 

Main services provided and implemented:

Analytical Dashboard

An intuitive interface for viewing real-time and historical tourism data, enabling the monitoring of relevant indicators on destination performance.

Data Integration

Connection to different information sources, including mobility data, telecommunications, bookings, payments, digital behaviour and other relevant databases.

 

Tourism Flow Management

Monitoring the presence and movement of visitors across the territory, helping to reduce congestion, distribute flows and improve the destination experience.

Demand Forecasting and Planning Support

Use of predictive models to anticipate occupancy levels, tourism flows and peak demand periods, supporting strategic and operational decisions.

 

Optimisation of Promotional Campaigns

Analysis of demand trends, digital behaviour and visitor sentiment to improve campaign effectiveness and measure their real impact.

Data Lake & Analytics

Infrastructure for storing, processing and carrying out advanced data analysis, enabling large volumes of information to be transformed into actionable knowledge.

 

Interoperability with Existing Systems

Compatibility with international standards and integration with platforms, services and systems already in use within the territory.

Specialist Technical Support

Functional and technical support throughout the entire process of implementation, configuration, integration and evolution of the platform.

 
 

Email

Call

Map

We value your privacy

This website, in addition to cookies necessary for its correct functioning, uses cookies to present features, optimize content, personalize ads and integrate social media features and traffic analysis. This collected information is shared with partners in the areas and can be used in the use of their services. Learn moreLearn more

Customise Reject all Accept all

Cookies