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Digital Commercial Districts

Launched

2025

Transforming local commerce. Revitalising territories. Connecting people.

Launched

2025

Intending to create a truly integrated digital urban ecosystem, Ubiwhere has designed a technological solution that brings together local authorities, local businesses and citizens in the digital transformation of territories.

This solution, fully aligned with the requirements of the Digital Commercial Districts (BCD) programme, funded by the PRR, was designed to promote the revitalisation of urban centres, boost local economic activity, and improve the experience of those who live, work, or visit commercial areas in cities.

Ubiwhere’s solution enables the cross-cutting digitisation of local commerce, operators’ business models and value and supply chains through a citizen-oriented platform that brings together local authority services and local operators. This platform, accessible via the web and a mobile app, offers a multi-store marketplace, a booking system, online ticketing, event and news management, gamification, and customer loyalty tools, as well as a comprehensive back office with a CMS and control panels for content management and monitoring. All of this is supported by a modular, scalable and secure architecture based on microservices and open APIs, which allows integration with existing systems.

Promote sustainable urban revitalisation and local economic growth through the digitisation of commerce, the integration of events, and the revitalisation of urban centres.

Ubiwhere

In addition to the digital layer, the solution presented includes the integration of smart urban devices, such as interactive billboards, LED panels, urban lockers, benches and litter bins equipped with sensors, which promote proximity interactions with users. This equipment, which is fully interoperable with the platform, enables unified, real-time management.

The solution also includes a data analysis and business intelligence system, which consolidates information from multiple sources to support decision-making based on performance indicators relevant to the neighbourhood. With this proposal, Ubiwhere offers a solution that can be easily adapted to the specific needs of each municipality or trade association.

Main services provided and implemented:

Web Platform and Mobile App

Digital interface for citizens and merchants, with access to services, commerce, and neighbourhood content.

Local Multi-Store Marketplace

Online sales space for neighbourhood operators, featuring e-commerce and click-and-collect capabilities.

 

Content and Communication Management

Tools to promote events, campaigns, news and municipal services in an omnichannel approach.

Loyalty and Gamification

Modules that promote user engagement through rewards, challenges and playful interactions.

 

Ticketing and Reservations

Integration of features for booking services, purchasing tickets and managing local events.

Dashboards and Performance Indicators

Data analysis tools (BI) with KPIs that support management and decision-making.

 

Smart Urban Infrastructure

Integration with physical devices such as billboards, LED panels, lockers, benches, and smart bins.

Interoperability with Local Systems

Integration with existing municipal services, such as payments, mobility, or urban logistics.

 

Specialised Technical Support

Functional and technical support throughout the entire process of implementing, adapting, and evolving the solution.

 

 
 

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