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JUL 01 2024

’’UP!’’: Ubiwhere advised startups to follow the path of digital transition towards technological evolution


On the 26th of June, Ubiwhere organised the event ’’Up! Scale up your business with Ubiwhere’’, aimed at startups and SMEs looking for digital solutions to boost their businesses. An interactive event to support the digital transition and consolidation in the business context, where the participating companies presented the challenges they are currently facing and found the advice they need.

The goal of this initiative was to provide direct support for digital transition and consolidation. The focus of this session was on solving problems that companies particularly face through disseminating the DNS Testbed as a solution to the challenges of the participating companies. The event was attended by companies presenting their challenges and with Ubiwhere’s help in finding solutions from a business, technology and innovation point of view.

"UP! Scale up your business with Ubiwhere" was composed of three distinct moments: presentations related to the DNS concept by Sandra Barnabé (Innovation Manager at Ubiwhere), pitches from the participating companies, and space for technical advice using demonstrations of success stories developed within the context of the Digital Nervous System Testbed. The technical advice to help realise the potential of the businesses presented at the event was given by the Advisory Board formed by Ana Clara Lima (Funding Advisor), André Duarte (Technological Advisor) and Carlos Oliveira (Business Advisor).

With over 15 years in the industry, Ubiwhere is familiar with the problems that startups, particularly technology-based startups, face in their affirmation, growth and sustainability. The service provided by DNS Testbed, in addition to technological advice, is also personalised business consultancy, not just product delivery. From this event, Ubiwhere promoted the Digital Nervous System Testbed, our experimentation campus for SMEs and startups, to support and accelerate the launch of digital transition initiatives. You can watch the whole session here!