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Dão Emoções Web Portal & App

Telco

Dão Emoções: a digital platform to promote the territory, flavours and experiences

Territorial promotion projects such as Dão Emoções play a key role in strengthening the cultural and economic identity of regions. By highlighting the authenticity of traditions, flavours, and landscapes, these initiatives bring visitors closer to genuine experiences and increase tourist flows.

In this context, Ubiwhere developed the Dão Emoções web portal to consolidate the Dão as a tourism destination of excellence, promote local products, and enhance gastronomic and cultural experiences.

 

 

 

The project focused on creating a unified, versatile brand that represents the region’s many emotions, from the authenticity of its flavours to the beauty of its landscapes. Ubiwhere developed the Dão Emoções web platform to showcase the main products, recipes, stories and experiences that make the territory unique. In addition to its editorial and promotional components, the portal functions as a Marketplace, where local producers can promote and sell their products in an accessible way, bringing businesses and consumers closer together and facilitating communication.

 

Complementing the platform, an integrated mobile application was developed to enrich the tourist experience through personalised suggestions and inclusive features that make navigation and discovery more engaging. One of the app’s distinctive features is the “Dão Ambassador” Passport, which challenges visitors to explore five points of interest in each municipality, with each point highlighted on an interactive map and accompanied by precise directions. By completing the route and stamping all points, users unlock a digital certificate in the app, which can be saved and shared on social media.

 

The Dão Emoções portal and mobile application, developed by Ubiwhere, are strategic tools for the integrated promotion of the Dão region, enhancing local products and positioning it as a distinctive tourism destination.

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